Boyner provides its customers with a protective shield against price changes with “Discount Protected Shopping”

He said the following about the new era of mud application:

“The positive feedback we received during the first implementation period reinforced our decision to continue expanding this model. We know that the biggest question mark of our customers at the beginning of a new season is “What if the price of the product I bought at the beginning of the season drops in a short time?” We are eliminating this question mark and want our customers to buy new season and non-seasonal products with peace of mind. With our “Discount Protected Shopping” application, we provide our customers with a protective shield in their new season shopping and guarantee that we will refund the difference if the price of the product they buy drops within 30 days. We will continue to be by our customers’ side and add value to their lives with our “Discount Protected Shopping” application that will continue throughout the year.”

Making an assessment about 2024, Boyner Büyük Mağazacılık CEO Eren Çamurdan said: “2024 was a year in which we focused on technology and customer experience and took important steps for the new generation of retailing. While Boyner Online developed the shopping experience with artificial intelligence-supported projects, Boyner Now, to which we added the gift sending feature, continued to grow every month. With the marketplace model we integrated into Boyner Online, we introduced 130 new categories and nearly 1,200 brands to our customers. As a result of all these efforts, we completed 2024 with a 65% growth compared to 2023. While we achieved a 75% growth on the online side, the share of our online sales in total sales reached 28%. This rate is well above the levels we see in omni-retailing in Turkey and around the world. 2024 was a year in which we gained experience, increased durability and focused on new opportunities. We will continue to grow with our innovative approach and focus on efficiency in the coming period.”

Providing information about the prominent customer expectations in 2025, Boyner Büyük Mağazacılık Marketing and Brand Management Assistant General Manager Nurçin Koçoğlu said, “2025 will be a year when trust becomes the most valuable capital for brands. Now, consumers care not only about the product or service they purchase, but also about the transparency, sincerity and value brands add to society. While trust forms the basis of customer loyalty, it becomes the most critical element that determines the competitive advantage of brands. 2025 will be the year of brands that redefine trust with data-driven marketing, artificial intelligence and personalized experiences and establish lasting bonds with their customers.”

Koçoğlu continued his words as follows:

“With all these insights and our customer-focused perspective, we are always working on how we can add more value to our customers. With our “Discount Protected Shopping” application, we wanted to protect our customers against price changes and ensure that they can shop with peace of mind.”